JK News Today
Srinagar, June 4:
. Director Horticulture (P&M) Vishesh Mahajan visited Anantnag district along with the officers of the department and the executive engineer of the engineering wing.
As for the past month, the Director has been touring districts and Fruit & vegetable mandis across the valley, and Jablipora Mandi Anantnag was another stop.
Tours have been undertaken to get the ground level
feedback from the growers, farmers ,traders and other related persons so that the department can further enhance its reach for the sake of being more beneficial to the community and be part of their success.
The initiatives have already been taken by the department with wide ranging tours of other officials as well, who impart the concepts of modern marketing techniques that can help get the growers/farmers better prices for their produce.
At F&V Market Jablipora , Director had detailed interaction with growers and traders about the ways and means of further improvements in the fruit packing, grading and trading so that more benefits are achieved for the community.
A number of issues raised by the association members and others were part of discussion also which included the allotment of shop sites and functioning of Terminal Market Jablipora. They also asked for construction of brickwall, Drainage and Auction Phar 3 in Batingoo Mandi. Director Horticulture (P&M) assured the traders that all these demands would be met within a time period of three months.
Director Horticulture (P&M) met Dy. Commissioner Anantnag for the resolution of a long pending issue of the Demarcation of the land at F&V Market Jablipora . Dy. Commissioner assured him of taking up the matter on priority so that a proper demarcation of the land is conducted at the earliest.
As the cleanliness in and around the Mandi’s should be a priority for all the stakeholders, the Director also raised the issue of cleanliness with Dy. Commissioner Anantnag of Fruit & vegetable Mandi Batingo. Dy. Commissioner assured to look into the issue and full cooperation from the administration
Among the major apprehensions of the growers/traders was regarding the reduction of land allotted to Mandi and the adaptation of transparent means for allotment of shop sites in the mandi so that nobody is aggrieved.
Addressing the concerns of the growers/traders and various associations, Director Horticulture (P&M) proposed that a re -verification of the already received application may be carried out.
Director during his interaction emphasized on the growers/traders to bring in constructive changes in accordance with the changing world around.He particularly spoke about the importance of e-NAM platform which provides a direct access to a grower with the buyer, resulting in the eradication of unnecessary role of middlemen.
The Director Horticulture (P&M) assured all those present that the department will undertake all efforts to make the Fruit and Vegetable Market, Jablipora functional within the shortest possible time..
The Fruit Associations, Growers/traders thanked Director Horticulture (P&M) for his visit and for patiently listening to their demands .They also thanked him for the speedy disposal of some of them and hoped that other issues will be attended to by the department with zeal and commitment.
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