The MP chief minister lavishes female electors with a whole bonanza of women-centric schemes to win their favour and vote
Chouhan addresses beneficiaries at the launch of the Mukhyamantri Ladli Behana Yojana in Bhopal, Mar. 5; (Photo: ANI)
In just about eight months from now, Shivraj Singh Chouhan will be leading the BJP to elections as the incumbent chief minister of Madhya Pradesh—for the fourth time. Even as battle lines are being drawn and the electoral narrative honed, Chouhan has chosen to pivot his election strategy on a tried and tested demographic—the state’s nearly 26 million women voters.